About   

As a Lead Product Designer with 14+ years of experience, I lead the design strategy and execution of user-centered, innovative solutions for digital products, mobile applications, marketing platforms, and emerging interactive technologies. I focus on creating seamless, intuitive user experiences that bridge the gap between business goals and user needs, driving long-term value and meaningful engagement.

In my role, I’m hands-on in all aspects of the design process—spending 70% of my time directly shaping product experiences. This includes everything from conducting UX research and ideation to prototyping, user testing, and refining interfaces based on real user insights. I ensure that every design solution is both visually compelling and functionally effective, aligned with industry best practices and user-centered principles.

Additionally, I dedicate 30% of my time to leadership, managing and mentoring design teams to cultivate a culture of creativity and collaboration. I guide teams through complex challenges, ensuring the consistent delivery of high-quality design work while fostering professional growth and innovation. I work closely with cross-disciplinary teams—product management, engineering, and marketing—to ensure our design solutions are not only aesthetically driven but also practical, scalable, and impactful.

With a strong foundation in design systems, and design thinking, I craft tailored solutions for clients across various industries and global markets. My work helps businesses meet strategic objectives, enhance customer satisfaction, and build lasting client relationships.